Gilson Life Is Why We Give Campaign

This winter, Gilson is proud to support the American Heart Association’s Life is Why We Give campaign. One very special heart hero served as our inspiration.

Finn is a little guy with a big heart. He was born with four congenital heart defects and had 10 heart surgeries. For Finn, every day that his heart is beating is a miracle. Finn and his mom recently spent the day at Gilson headquarters where he designed his very own snowboard. Then the Gilson artists got to work designing a new limited-edition board inspired by Finn’s story.

Finn never let four heart defects stop him from getting stronger, having fun and living an active life. Don’t let a little cold weather stop you.

Why support the American Heart Association? Finn is why. Winter is why. Life is why.

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