The Boston Heart Walk is getting a new look.

The annual American Heart Association event is being transformed into a weeklong, virtual celebration of the work being funding to improve the health of Greater Boston.

The newly imagined Heart Walk, will be held the week of October 19 and feature fun, daily activities promoting exercise, healthy eating, and other heart-healthy habits. Leading up to the October 19th each participating company will earn points and compete against others in Greater Boston to earn the Heart Challenge Trophy Points will be accrued through completing challenges and milestones. Participants will be able to complete all activities from their homes and neighborhoods and are encouraged to share their experience on the Boston Heart Challenge Facebook event page.

This year’s event has been reimagined to meet the health and safety needs of the community during the COVID-19 pandemic. The American Heart Association will engage walkers throughout the week by sharing local stories highlighting the lifesaving work they are funding. Money raised by the Heart Walk leads to medical breakthroughs, transforms healthcare systems, supports stronger public health policy, and so much more.