I have multiple reasons to support the cause. Two of my closest friends passed away from massive heart attacks 4 months apart in 2023. One was one year younger than me (I was 28 at the time) and I had known him for 16 years. The other one was in his early 40s and I had known him for 7 years at the time. Both left behind kids & families that miss them dearly. 
One of the friends of mine that passed stepdad and uncle both are heart patients, they have pacemakers. On the other hand, my dad is a stroke patient. Not only will I support the cause I will spread the word about ways to stay healthy.